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A thought-through contact section or page is critical to the success of your website. Why? Simply because visitors – be it your current or potential clients – will more than likely want to contact you at some point. And when they do, you better make it a positive experience for them. Even though your interaction is probably going to be mediated, it is important to make your visitors feel welcome, understood, and appreciated.
When visitors decide to contact you, they are willing to engage – not only with your site, but with you as a company and as a person. This means they care. Be it because they have a question, complaint, or maybe even a compliment for you. They are willing to invest time and thought into establishing a relationship with you.
Just like talking to someone in person for the first time, your first impression online is key to any future relationship with your visitors.
Let’s take a look at how a good contact page can already take you a long way towards that good first impression and thus a positive relationship. At the same time, we should keep in mind the negative effects your contact page can have if not designed carefully.